Trolling
through the Red Ferret Journal today, I came upon a post about a new video
enhancing technology that augments video with still photography (to over-simplify it). The implications for advertisers are potentially huge:
you could replace products in video you’ve already shot, polish user-submitted videos for a campaign, or tailor elements of
a single video to different geographic locations or audience segments. Below is
the demonstrational video created by the team developing this software. For you
video editors, they’ve posted most of the source code, too. Here’s what they
had to say about the qualities their technology can lift from a photograph and apply to a video:
For example, our system can
transfer photographic qualities such as high resolution, high dynamic range and
better lighting from the photographs to the video. Additionally, the user can
quickly modify the video by editing only a few still images of the scene.
Finally, our system allows a user to remove unwanted objects and camera shake
from the video. These capabilities are enabled by two technical contributions
presented in this paper [PDF].
Here's the video.
Using Photographs to Enhance Videos of a Static Scene from
pro on
Vimeo.
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