In Bb 2.0 takes the next step in YouTube-fuelled musical collaboration demonstrated by Kutiman's Thru-You and Tan Dun and Internet Orchestras. Named for the tuning of each clip, In Bb 2.0 is designed to give the viewer more control over the remix (though "Start All" and "Stop All" controls would be a welcome addition). Create Digital Music described it simply: “As the name implies, everything will blend, so you can start the videos as you wish, and control volume with the volume sliders. It’s part of the ongoing evidence that sometimes simple ideas can be deeply musical and effective."

Tinker is a Twitter aggregation tool that aggregates Tweets into “events” – and does so in a way its creators claim is “brand-safe” (filtering out negative conversation, surfacing only positive conversation in the form of what Tinker calls “events”). In some respects this is a step away from the Web’s overall leanings toward greater transparency. In another respect, Tinker makes Twitter more useful for marketers, which could in turn draw even more users into the Twitter and micro-blogging universe. Watch this Tinker demo video and visit Tinker.com to sign up and learn more.

It will be interesting to see what comes of Amazon’s Kindle Publishing for Blogs. Amazon describes it as “a fast and easy self-publishing tool that lets you upload your blog for sale in the Kindle Store”. See that part about “for sale” in there? My hunch is that makes more sense for an already-free blog to remain free when read on a Kindle, but I have yet to create an account and explore Amazon’s broader publishing program further. If you have, kindly share your experience in the comments. Thanks.

Folks from all around the Tribal DDB network have been getting more-than-acqainted with Augmented Reality (AR). To pick up where I left off with my last post about AR, here is a great example of AR in action, from our fellow Tribalites in Hong Kong.

In the few years it has been running, McDonald's Dip Jack promotion is one of the most popular programs in Hong Kong. To build on this success, and target for remarkable sales results this year, Tribal was asked to develop an integrated through-the-line campaign that strongly engages consumers in a way that highlights the uniqueness of Dip McNuggets.

Tribal DDB Hong Kong bet Augmented Reality (AR) technology would perfectly fit the Dip McNuggets promotion. And they were right. This McNuggets "Do the Dip" 3D game, not only extends the excitement long after the food is comsumed, but also playfully reinforces the "Dip action". (Click here to view in English, or here to view a demo video on YouTube.)

A unique AR code is printed on every puzzle card (received with purchase of a McDonald's McNugget meal), consumers simply visit the local McDonald's HK website, point their card at their web cam, and a virtual McNugget becomes a gamepiece for three different mini-games: Fast Dip, Follow & Dip and Catch & Dip.

Giving McDonald's fans a new way to play with their food seems to be paying off, too. Just one month after launch, "Do the Dip" has attracted more than 173,000 page views, over 8,000 people registered on the site and generated an astounding 30,000 game plays.

 
Thanks for the tip, Kaya!