Folks from all around the Tribal DDB network have been getting more-than-acqainted with Augmented Reality (AR). To pick up where I left off with my last post about AR, here is a great example of AR in action, from our fellow Tribalites in Hong Kong.

In the few years it has been running, McDonald's Dip Jack promotion is one of the most popular programs in Hong Kong. To build on this success, and target for remarkable sales results this year, Tribal was asked to develop an integrated through-the-line campaign that strongly engages consumers in a way that highlights the uniqueness of Dip McNuggets.

Tribal DDB Hong Kong bet Augmented Reality (AR) technology would perfectly fit the Dip McNuggets promotion. And they were right. This McNuggets "Do the Dip" 3D game, not only extends the excitement long after the food is comsumed, but also playfully reinforces the "Dip action". (Click here to view in English, or here to view a demo video on YouTube.)

A unique AR code is printed on every puzzle card (received with purchase of a McDonald's McNugget meal), consumers simply visit the local McDonald's HK website, point their card at their web cam, and a virtual McNugget becomes a gamepiece for three different mini-games: Fast Dip, Follow & Dip and Catch & Dip.

Giving McDonald's fans a new way to play with their food seems to be paying off, too. Just one month after launch, "Do the Dip" has attracted more than 173,000 page views, over 8,000 people registered on the site and generated an astounding 30,000 game plays.

 
Thanks for the tip, Kaya!

Here, as at other Tribal offices, we forward each other links of interest all the time. Some Tribal folks pride themselves on it. Art Director Scott Rench is one of those people. Below are the great finds from his most recent batch of "That's Edutainment" emails. Keep 'em coming Scott!

Viral Fast Food
It seems like McDonald’s Japan is taking the viral food retailing trend pushed by Krispy Kreme and Burger King to another level. They’ve now opened two exclusive Quarter Pounder Shops in Shibuya and Omotesando that are completely devoid of any McDonald’s branding.

Would You Like to Add a Pic With That?
Twittering your fake event is so last year. Why not prove where you are by adding photos to your Twitter posts? Visit TwitPic and follow the simple steps to add photos to your pretend events.

MyStickies
MyStickies allow you to place little squares of digital paper anywhere and everywhere you feel like in the world wide web. Along with the ability to put sticky notes on webpages MyStickies offers a powerful interface to browse, search, sort, edit and generally have a wonderfull time with your sticky notes from any computer that has Internet access.

Personal Mobile Content
The Japanese have always been ahead of us when it comes to technology. I remember seeing my first camera phone in Tokyo several years before it made it state side. If you want to see what mobile life will look like in a few years look at Japan. PePiCo (Personal Picture Content) is a platform developed by Cybermedia Japan that allows users to take photos and create personalized content. Visitors to PePiCo can make e-cards, wallpapers, and games that feature the subject of the uploaded photo in a funny story/scene that can then be passed along to friends.

We're hoping to make this "Linkage" post the first in an ongoing series of the random links that inspire and delight us. Big thanks again to Scott Rench for the "Edutainment" links.