The amazingly effective campaign for State Farm has been recognized as being, well, effective. Wednesday night we heard that in the Financial Services category, NowWhat? won a Gold EFFIE. It is a wonderful award to win because it highlights what we know to be true. Great ideas work. Here is how they describe the award:

Effie awards Ideas that Work – the great ideas that achieve real results and the strategy that goes into creating them.

Effie winners represent client and agency teams who tackled a marketplace challenge with a big idea and knew exactly how to communicate their message to their customer.

Our Tribal DDB and DDB Chicago State Farm teams worked together over the last 3 years to create, develop and maintain this young adult focused campaign raising awareness and interest in what most have no interest - insurance. Tribal centered the communication digitally through the website and reached out with engaging online advertising and IM disasters. Congratulations to the whole team for the important win.

Adobe is showcasing our Lowe's Welcome Back Spring Site as the Site Of The Day today.  It is wonderful to continue to receive industry recognition for the hard work we do on behalf of our clients. The Sunnyville campaign was also featured on FWA as a Site Of The Day on April 23. We look forward to more exposure of the site.

While awards aren't our ultimate goal, they do give us the opportunity to be seen and appreciated. It helps us attract great talent and attract clients interested in making an impact in the marketplace.  Congratulations to the entire Lowe's team, our Firstborn Multimedia partners, and our clients for the dedication, passion and smarts.

The 12th annual Webby Awards , considered the "Oscars of the Internet", has unveiled their nominees for the best websites, videos and ads of the year. Tribal DDB received the most nominations (7) of any agency.

According to their press release , the tally was: Tribal DDB (7), Media Front (5), Crispin Porter + Bogusky (4), R/GA (4), Wieden + Kennedy (3), Grand Union (3), AKQA (3), and McCann Erickson (3).  Of the big four advertising holding companies, Ominicom is the front-runner with 13 nominations, followed by Interpublic (7), Publicis (3), and WPP (3).

Tribal DDB also received 13 “Official Honoree” nods. The Chicago office contributed with two "Official Honorees”: Kobalt Tools for best Retail Website and McDonald's Dollar Menunaire for best Online Campaign.

The Webby’s allows the public to vote for a “People’s Choice” winner, so be sure to head over to their site to vote.

Here's the complete list of Tribal DDB Nominations and Honorees.

Nominations:

Category/Entry
Consumer Electronics: Seduction By Light
Employment: The Warehouse Careers
Restaurant: McDonalds Chicken McDonald's Chicken
Microsite Banner single: Lightbulb
Branded Content: Second Puberty
Game or Application: Nike Plus Miles
Rich Media: Corporate Warming

Official Honorees:

Best Visual Design - Seduction By Light
Best Visual Design - Start a Chain Reaction
Banner singles - Land Mines
Integrated Campaigns - Schlämmers Quest
Mobile - Short but Fun
Online campaigns - Dollar Menuanaire
Branded content - Schlämmers Quest
Email - Pepsi Holiday x-tras
Game or Application - Ambulanssi The Game
Viral - Ambx pranksters
Viral - Schlämmers Quest
Viral - How sack saved the beach
Food and Beverage: Meals Together