Some cool announcements from the keynote. Following is a quick recap of the big stuff.
- IE 8 Beta 1 announced. Default rendering is "standards mode" -- designed to enable minimal-to-no tweaking between Firefox, Safari and IE.
- Silverlight 2, Beta 1 announced. First demo focused on banner ad creation using Expression and Visual Studio with pre-defined templates supported by both DoubleClick and Atlas.
- NBC.com/Olympics. Demonstration of their "work in progress." All Olympics coverage (2200 hours of footage) will be available live and on demand. Live feeds will present 4 simultaneous streams that can be swapped. NBC partnered with Schematic to develop. Amazing demo, even though it was a work in progress.
- Expression Encoder 2 enables the quick creation of pre-roll content, and control over playback techniques. Also enables "burn-in" of scripted ad overlays over the video.
- New Aston Martin site is Silverlight based.
- Silverlight for mobile devices. To be released for both Windows Mobile and Symbian devices. Enables the creation of iPhone-style rich applications -- that don't need to be approved by Apple. Unlike Flash mobile, a developer can write one application and deploy to multiple devices.
Obviously, it was surprising to see DoubleClick support Silverlight as an ad platform.
Update: watch the keynote here
Watch the Live Streaming Keynote: Ray Ozzie, Dean Hachamovitch, and Scott Guthrie
More to come.
Subscribe