One of the themes in the panel discussion Creating Destinations In The Online Channel was about the idea of exclusivity.  I think you've all seen emails from sites like Rue La La and Ideeli.  They are turning the traditional approach to selling online a bit on it's side. They are creating mini-boutiques with limited quantities and only allowing registered users to purchase at explicit times. These sites have even gone so far to market themselves as 'invite only'.  I think at first this seems a bit counter-intuitive as the point of opening up a store online is to be able to provide your consumer with 24/7 access to as much purchasable product as possible however in the space of selling luxury brands and higher price point items the idea that you are getting something exclusive is very compelling - it's like finding that neighborhood boutique that no one else knows about and you know if you go there you'll find something no one else will get.  On the panel was a representative from Ideeli and one of the things they are doing that I thought to be pretty smart was not just emailing customers when a specific brand or item goes on sale but sending text messages to them. So wherever you are you will get a message about that really great shoe or handbag that's going to be going on sale - you can tell your friends, get to a computer, pull it up on your PDA and buy it.