Great use of the Google mapping functionality, user generated content and high end branding... although apparently no one can "heart" NY except for the ESDC (Empire State Development Corporation)... Despite the controversy it's a pretty cool execution.

Gucci Loves New York

The woman from Range Media who was speaking about this project also said there is another in the works (she wouldn't name the brand or launch date) about 'How to be French in the city'. I'll update when I see the links come out - she said soon (sounds like a cosmetic company)