Google & Radiohead's House Of Cards

by jakesetlak 7/14/2008 3:45:00 PM
No cameras were used in the making of Radiohead's new video for “House Of Cards". Google Code has a page dedicated to it, where you can download said code and mess with it yourself, or simply check out the making-of footage. That's pretty cool, and very "open-source" of them.
 
Here's the video.
 
 
Here's the making-of. 
 

It's worth noting that this is not just a Radiohead promotion. This is a significant marketing move for Google, tying a major international rock band to a variety Google properties like YouTube, iGoogle, Gadget Ads, and Google Code in one succinct effort. Smart stuff.

When was the last time you pitched Google Code as campaign tactic?

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Inspiration | Technology

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