Mashable
today posts 35+ Examples of Corporate Social Media In Action. The key is that
these companies are all experimenting with social media – a venue that (when
done well) requires more flexibility and resilience than traditional
advertising. From the post:
This list is
by no means exhaustive, and it represents a wide variety of businesses,
industries and social media tools. As you can see, engagement takes many forms.
Some are likely to generate more discussions with the company while others
might result better connections between customers. Some will fade away over the
next 6-12 months while others will continue to grow and evolve.
There are no
rules to what form your engagement has to take. Look at your company, identify
its strengths, what types of conversations energize employees and determine how
you can best grow/shape/build/join your own community.
It’s probably worth our time to be acquainted with the
examples, which run the gamut from Adobe to Zappos. Lists like this are great resources for companies like Tribal
who continue to lead our clients toward fruitful social media efforts - whether B2B, B2C or P2P. The more we know about this stuff, the more we can educate our clients and sell work that gets people talking. Or typing, as the case may be.
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