LAYAR: SPRXMobile recently launched Layar, “the world’s first augmented reality browser for mobile.” Layar “displays real-time digital information on top of reality in the camera screen of a mobile device. While looking through the phone’s camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs.” Layar premiered on the Android platform in the Netherlands yesterday, with five launch partners: ING (bank), funda (realty website), Hyves (social network), Tempo-team (temp agency) and Zekur.nl (healthcare provider). Until this amazing utility is available State-side, you can read more and view screenshots at Layar.eu, and/or watch this YouTube demonstration.

TRACKLE: We recently learned during research for a client that, while some people are aware that they use RSS on a regular basis, many users of RSS are not aware of what it is even though they already subscribe to updates from their favorite sites, podcasts, and the like. People don’t know what RSS is – and they don’t need to. It's not the simplest thing to describe: say, “oh, it means ‘really simply syndication’” and you haven’t really explained it any better. The challenge becomes: how do you say “subscribe to this content or update” in a way that’s more intuitive? You could come up with a name/skin for RSS feeds and alerts that implies "a way to track your favorite digital content"… Trackle, currently in beta, aims to be an effortless way to keep you notified about all the things that are important to you. There's already a whole catalog of Tracklets to choose from.

GET HUMAN: Automated phone systems are notoriously clumsy and user-unfriendly. When you have a problem you need addressed by customer service, talking to a glorified answering machine often only exacerbates your frustration. The desire to circumvent automated systems and speak directly to a human was the impetus for GetHuman, a site that collects all the ways to “bypass phone systems, talk to a live person, share customer help tips”. GetHuman isn't exactly new, but their new mobile app is. Now it’s even easier to get better customer service from anywhere with the free Get Human app on your iPhone or iPod Touch (iTunes App Store link).

TWEET PSYCH: See what your Twitter may reveal about you with TweetPsych. "TweetPsych uses two linguistic analysis algorithms to build a psychological profile of a person based on the content of their tweets". It works best on account with more than 1000 tweets, but may still be revealing when applied to those with fewer.