First session this morning. 10 am. 

Design is in the Detail. Overview

Naz Hamid. Weightshift. Chicago.

www.nzrn.com

www.weightshift.com/

www.gapersblock.com/ 

Naz so far is an entertaining individual with a small, private practice in Chicago, but I'm waiting to see where he is going with this talk. He seems to have a more intuitive approach to design focusing on satisfying the client more than being concerned about the audience. Most of what he is talking about is his approach to design rather than how to make the little details matter. But he is a good designer whose work is tight. After showing a number of things that he sees as examples of good design with details (cycling jacket, salt/pepper shaker, designer food, etc.), he is going to share how he approaches creating this kind of design with websites.

Here are the rules he follows:

01 Experiment

02 Choices

03 Stay Consistent

04 Completeness

05 Step In. Step Out. Step Back: Balance.

06 Be Your Own Critic

07 Complexity in Simplicity: Less is More.

08 Obsession is Healthy

And lastly, 

Thoughts, Breakthroughs & Revelations

Don't start immediately. Let it brew a bit. Take some time to think before you design.

Of course, many of his assignments allow him to take a delayed aproach. He knows that this isn't always the case for the work we do. 

It's good to hear how others work.  His success speaks for itself.